Historic county seats
Yellow River floods and boundary changes repeatedly moved the historic Dong’e county seat. Present-day Dong’e County and Dong’e Town in Pingyin County both cite the historic name and old-well tradition.
Donkey trade research desk
Working file for the documentary: people to reach, the legal record, places on the supply chain, the Dong’e ejiao industry, sources, and what is and isn’t yet established. The search above filters every list on this page at once.
01Contacts
02Legislation & enforcement
03Locations
04Ejiao industry
Western Shandong
Dong’e County
Dong’e County is in Liaocheng on the western Shandong side of the Yellow River. County policy links ejiao manufacturing with donkey breeding, food and health products, tourism and traditional-medicine services.
ShandongLiaochengDong’e CountyNo. 78 Ejiao Street
109 ejiao-product enterprises
Local reporting counted 109 ejiao-product enterprises in 2024, including 17 above the designated statistical scale.
Breeding and processing
A 2020 agriculture-ministry profile described breeding, live-animal trading, slaughter, processing and biomedicine as one chain, and reported 35,000 donkeys in Dong’e and nearby counties.
1.3 million reported visitors
Dong-E reported more than 1.3 million visits in 2024. The company is pursuing a 5A national tourism rating for the complex.
Company profile
Dong-E-E-Jiao Co., Ltd.
Shenzhen-listed manufacturer based at 78 Ejiao Street, Dong’e County, and controlled through China Resources. Its operations include medicines, health products, research, breeding and cultural tourism.
2026 half-year reportRMB 6.70bn2025 group revenue
RMB 1.61bn2025 publicity & promotion
70%+18–35 share of online buyers, company-linked claim
40+Strategic reserve products cited in 2026 report
Tourism complex
Dong’e TCM Cultural Tourism Zone
The visitor site describes a 3.02 km², 4A-rated complex containing museums, a factory tour, a reconstructed cultural city, an industrial-heritage park, wetland park, hotels, wellness services and retail.
3.02 km²visitor-site footprint
4Acurrent national rating
1.3m+2024 visits, company claim
1,000+museum objects, venue claim
Promotional sources report either 3.02 or 3.21 km² and between 1,000 and 1,200 museum objects.
Chinese Ejiao Museum
Opened in 2002. Visitor materials describe 11 themed galleries and more than 1,000 objects, with displays on historic texts, tools, old wells, tribute products and industrial development.
Ejiao World experience factory
A 1.5 km visitor corridor overlooks more than 8,000 m² of production. Reports cite holograms, a flying theater, 4D cinema, 842 process-control points and 12 main production processes.
Chinese Donkey Museum and breeding base
Included in the company’s standard museum-to-factory tour and in county descriptions of the black-donkey breeding, live-animal and processing chain.
Ejiao City and Yaowang Mountain
A reconstructed cultural district with the Tribute Ejiao Hall, an old well, workshops, medicinal-herb activities, shops and traditional-medicine displays.
1953 industrial-heritage park
The preserved No. 78 factory covers the company’s history from its 1952 founding to mechanization and its 1996 stock-market listing. Parts have been converted into a themed hotel and creative space.
Luoshen Lake and visitor services
The wider zone includes a national wetland park, hotels, clinics, medicinal cuisine, seasonal festivals and product retail.
Product strategy
Youth-oriented products and campaigns
Mini ‘gold bar’ instant powderTaohuaji snack cakeEjiao milk teaLow-sugar formulationsHoney-lemon drinksGift boxes & IP collaborations
Company-linked 2026 reporting says a Nayuki tea collaboration sold more than two million cups and generated over one billion online impressions.
United States
Marketplaces and named defendants
05Reading room
06Evidence notes
Established
- H.R. 5544’s text, sponsors and committee status.
- The AU political commitment and need for national implementation.
- California litigation and defendant-specific injunctions.
- Dong-E’s reported revenue, promotion expense and public youth strategy.
- Current product listings visible on U.S.-facing marketplaces.
Source-dependent
- $12 million in annual U.S. ejiao imports.
- Annual global slaughter or hide-demand estimates.
- Company visitor, age-share and social-impression figures.
- Projected facility capacities in Pakistan and elsewhere.
- Claims that specific population declines are caused solely by ejiao.
Unverified
- U.S. burros sent to Mexico entering the ejiao chain.
- Why and when Mexico’s official China route was suspended.
- The present country mix in Dong-E’s hide supply.
- Whether legal bans have displaced rather than reduced trade.
- Whether cultured collagen can become a functional market substitute.